The Purplepaw Clan Experience

Academic Rigor Meets Personal Experience
Every service we offer integrates Dr. Herrick’s scientific background with her lived experience as a transgender woman. This unique perspective ensures you receive guidance that is both intellectually sound and emotionally intelligent.

Focus on Practical Application
We understand that theory alone isn’t enough. That’s why all our offerings—from identity guidance to content—emphasize practical strategies you can apply in your daily life.

Continuous Growth Mindset
Just as the name “Purplepaw” reflects ongoing evolution, our services embrace the understanding that identity exploration is a journey, not a destination. We meet you wherever you are in that journey with resources appropriate to your needs.

Inclusive and Accessible Approach
We recognize that gender and identity exploration occurs across diverse backgrounds, ages, and circumstances. Our services are designed to be accessible to a wide range of individuals while acknowledging the unique challenges each person faces.
One-on-One Identity Guidance
My Philosophy about Gender and Identity is Simple.
Your identity belongs to you, not to society. You already know who you are, and nobody can tell you it’s wrong.
Your purpose in life is to live as the person you know you are inside. Your life will be fulfilled when your outside matches your inside.
Our personalized guidance sessions provide dedicated support for individuals at any stage of gender and identity exploration. Whether you’re questioning, planning, or already navigating gender transition, these sessions offer a safe space to gain clarity and develop practical strategies.
What You'll Gain
- Personalized guidance tailored to your specific situation and questions
- Evidence-based information that cuts through misinformation
- Practical strategies for navigating real-world challenges
- Emotional support from someone who understands the journey firsthand
- Clear next steps that align with your personal goals and timeline
Our Identity Guidance Approach
Dr. Herrick's gender and identity exploration methodology combines analytical problem-solving with empathetic understanding. Each session balances addressing immediate concerns with developing long-term strategies for your identity journey.

How it Works:
- Initial Consultation: We begin with a comprehensive discussion of your current situation, questions, and goals.
- Personalized Plan Development: Based on your needs, we create a structured approach to address your specific challenges and aspirations.
- Regular Sessions: Weekly or biweekly meetings provide consistent support and accountability as you navigate your journey.
- Resource Integration: Between sessions, you’ll receive curated resources relevant to your specific situation.
- Progress Assessment: Regular check-ins ensure we’re addressing what matters most to you and adjusting strategies as needed.
Investment
$90 USD per hour
Our pricing reflects both accessibility for the Queer and gender-expansive community and the value of Dr. Herrick’s unique expertise. Many clients find that even a few targeted sessions provide the clarity and direction they’ve been seeking.
Content Subscriptions
Deepen Your Understanding Through Regular Insights
Our subscription offerings provide regular access to premium content exploring gender and identity through scientific, psychological, and personal lenses. Each tier includes exclusive articles, videos, and resources not available elsewhere.
Subscription Tiers

Explorer
Free
Everything you need to get started
- Monthly newsletter with selected articles
- Access to public blog posts and videos
- Community updates and announcements

Pathfinder
$5 USD / month
Everything in Explorer, plus...
- Weekly in-depth content on gender and identity topics
- Extended video content with scientific explanations
- Early access to new resources
- Ad-free reading experience

Navigator
$10 USD / month
Everything in Pathfinder, plus...
- Monthly Q&A sessions with Dr. Herrick
- Downloadable guides and workbooks
- Access to the full content archive
- Discounted guidance sessions
Annual Subscription Option: Commit to a year and receive two months free on any paid tier.
How Our Content Differs
Unlike many gender and identity resources, our content:
- Integrates scientific research with lived experience
- Examines topics through multiple disciplinary lenses
- Balances intellectual depth with practical application
- Addresses nuanced questions often overlooked elsewhere
- Updates regularly with new research and insights
Speaking and Consulting
Bring Expert Insight to your Organization
Dr. Herrick provides engaging presentations and consultations for organizations seeking to better understand gender and identity topics. From corporate training to academic lectures, these sessions combine scientific accuracy with compelling storytelling.
Educational Presentations
- The Science of Gender Identity: Understanding biological, psychological, and social aspects
- Supporting Transgender Colleagues: Creating inclusive workplaces
- Gender Identity 101: Foundational concepts for general audiences
- Beyond the Binary: Exploring the spectrum of gender expression
- Custom topics available upon request
HR & Policy Consulting
- Inclusive policy development and review
- Employee resource group formation guidance
- Gender Transition support planning
- Communication strategy development
Workshop Facilitation
- Interactive learning sessions for small groups
- Case study discussions and application exercises
- Q&A forums in safe learning environments
Podcasting

Unraveling Identity, One Podcast Episode at a Time
Welcome to The Purple Podcast, where we ditch the binary and dive deep into the messy, fascinating world of identity. Whether you’re here for thought-provoking insights, cutting-edge research, or just a good laugh at the absurdity of human categorization, you’re in the right place.
Hosted by Amethysta Herrick, Ph.D., a scientist-turned-storyteller with a knack for making complex ideas digestible (and dare we say, entertaining?), these podcasts explore the science, philosophy, and lived experiences behind gender and identity. No fluff. No fear. Just real conversations about who we are and why it matters.
Why Tune In?

Curious Minds Welcome
Whether you’re exploring your own identity or just trying to understand the world better, this is your space.

Expert-Led, Story Driven
Dr. Herrick blends research, personal experience, and guest conversations to make identity exploration engaging and accessible.

Challenging the Obvious
Because seeing the world as it could be is way more fun than accepting it as it is.
Catch the latest episodes and subscribe on your favorite podcast platform. Want to support the show? A subscription to The Purplepaw Clan helps keep these conversations going—because understanding identity shouldn’t be a luxury.
Let’s break boundaries, ask the big questions, and maybe—just maybe—change the way we see ourselves.
Merchandise
Express Your Identity
Meaningful Products that Spark Conversation
Our merchandise collection offers thoughtfully designed items that celebrate identity exploration and expression. From the Dr. Ami series to Purplepaw Clan branded gear, each product combines meaningful messaging with quality design.
New designs are released regularly, often inspired by concepts explored in our content library or partner sessions.
Ready to Begin your Journey?

Whether you’re seeking personalized identity guidance, educational resources, or organizational consulting, The Purplepaw Clan provides research-backed, experience-informed support for your gender and identity exploration.